8.2 15-Second Message Map

In our last session, Bill referenced the 15-Second Message Map. This Message Map will help you share information about your product in a clear and concise way. It will provide for you a valuable concept needed to create your successful Pitch. 

Today, Bill will break down how to create a headline about your product, as well as 3 core and unique characteristics about that product.  

Following the session, you will have a chance to craft your concise message on how your product provides the solution for the customer’s pains. You will use the 15-Second Message Map with your ministry or non-profit in mind.