5.2 Customer Persona – Activity

Here are the 21 questions you should be thinking about the customer you want to serve. This will help you define the WHO:

What is the gender of your customer?
What is the age or age range of your customer?
What is the ethnicity of your customer?
What is the current marital status of your customer?
Describe their family – both close and extended.
Where does this customer live?
What is the level of education of your customer?
What is the typical occupation of your customer?
What is the typical range of income?
What does their normal daily commute look like?
What do their typical weekly and weekend schedules look like?
What does the average debt look like?
What hobbies and recreation does your customer enjoy?
What are the vacations that are typical for your customer?
What does their circle of friends look like?
What does your customer spend most of their time reading/watching? (books, blogs, social media, movies, T.V., magazines etc)
What are the main foods this customer consumes?
Where/how does your customer shop?
Which brands are important to your customer?
What is their religious background? (current and past)