5.2 Customer Persona
In this session you are looking at two main points that are so important, it will drive everything else you do in your Startup. They are:
- Who is Jesus calling you to serve
- How to create a customer Persona
Following this video, you will complete an activity that will guide you to create the Persona of the Customer you are called to serve.
It is important to take your time on this activity. Don’t rush just to mark as complete. The result of this activity will give you a clear picture of WHO your customer is! Knowing your customer will drive the whole purpose behind why you are currently in this process.
You will do the following steps:
- Answer 21 questions about the traits of the customer
- Read the answers out loud so you are able to hear information about your customer
- Spend time in prayer about who this person is
- Share the answers of the 21 questions with others, get feedback and insight
- Give a name to your customer
- Complete the Customer Canvas
