5.3 Customer Jobs, Pains & Gains

Today you are going to hear about Customer Jobs, Pains & Gains. You will dig deeper into each, and you will see why it is important we have a strong understanding of the Jobs, Pains & Gains of your Customer.  

In this session you will uncover: 

  • How to make sure you are bringing a solution for a real job your customer is trying to get done. 
  • What things are considered Jobs 
  • The four types of jobs 
  • What are Customer Pains 
  • What are Customer Gains 

Once you have completed this video, you will make a list of your customer jobs.